About us

Upakut Clothing was created by John Wareham in 2009 while attending a screen printing course in Wellington. John saw an opportunity to stock his brand into a small clothing store based in Lower Hutt, selling along side other top clothing labels.

Word got around about Upakut and Johns old college friend Matt Russell tracked him down and wanted in on the small business. Together they were able to establish Upakut clothing into something much bigger with more stock available and took a more professional approach on the clothing label.

Upakut Clothing is inspired by the other top labels out there but feel we fill the gap in the market by bringing a more genuine street / casual look to the New Zealand clothing industry.